I love the Monkeys, but this video makes Milli Vanili and Ashlee Simpson look awesome.
Marketing isn't really that difficult. I've been marketing my websites for years with simple well-known techniques; good customer service, tell people, biz cards, etc. It's worked very well for me. Guess how many times I've head people say that they don't have my marketing or SEO skills? Too many! And I can't convince them that I'm not doing much they don't already know.
Today, was a reminder of just how much people don't try. I got pamplete in the mail for a local Brampton restaurant called The Chicken Place. I assumed it was new and wanted to check-it-out. I looked for an address or map on the pamplete. I couldn't find one. I was surprised. I decided to check their website (http://www.chickenplace.ca/). No address or map. The website was just a copy of their pamphlete. No address. How many people are gonna call for directions? Nobody. The pamphlete will be thrown in the garbage 5 seconds after the customer realizes there's no map or directions. I did a Google maps search and bingo, there it was, along my 7km run path. And then I remembered the restaurant. It's been there for years and I've never once entered.
It doesn't take a genius to know that your restaurant's pamphlete should include a map and address. Not just a map. Not just an address. Both! If you own a restaurant and are creating a pamphlete, then simply look at ten other restaurant pamphletes and copy their ideas. Get the basic covered. That's marketing. It's easy! It's not hard. Well, unless you don't try.
The current Swine Flu scare is proof enough to me that media and government have no perspective. We are putting massive amounts of effort (medical, media, government) behind a type of influenza that has killed less than 200 people worldwide. Put that in the scale of the hundreds of thousands of influenza deaths and on occasion MILLIONS that occur annually. The death-rate of Swine Flu is no better or worse than regular old Flu that we've all had from time-to-time. The authorities scare us with big words like mutation. I know we have to track viruses and virus mutations, as the worse case scenario is possible, however likely implausible. We don't need to scare everybody with possibilities. I think the media should be required to mention that 200 deaths from H1N1 is nothing compared to the millions of influenza viruses that occur rather regularly on our planet. Let's get some perspective on this. Focus on the medicine and less focus on scaring the shit out of everybody for what is likely nothing.
If the U.S. hog industry wants to blame someone for reduced pork sales, then blame CNN and MSNBC.
via TechLifeWeb.
My son wanted to play catch today. We got the gloves out and threw the baseball around. He was doing rather well, until he decided to throw the ball at me when my back was turned. My luck. I turned at the last second and took it square in the eye. I hope it doesn't get much worse.
"I will be out of the office until 2038, at which time I will return to collect my pension. :)"