This one I simply don't understand. If about.com is worth $410 million, then I'm confused. Four-five years ago, they were a great source of information on the Web. Now, they are a great source of ads on the Web. I often find it hard to find the content thru the ads. NYTimes is the big loser in this deal. Primedia, who purchased about.com for $500 million is stock is the big winner. Since the purchase, PRM share price has dropped more than half its value. Running the numbers and you get $410 million in cash for about $200 million in shares.