GoogleBlog: When we told prospective shareholders about Google and how we wanted to do business, we said that we hoped our philanthropic efforts could some day have a greater impact than Google itself. [cut] We’re calling the umbrella under which we’re putting all of these efforts Google.org.
Randy: Google leaps head first into Karma. Highlights follow.
http://googleblog.blogspot.com/2005/10/about-googleorg.html
Randy: Forget "don't be evil". Google is just plain good today.